About Pragmatik
“We built the agency we wished existed when we were on the other side of the table.”
Founded by hospitality operators. Not marketers who decided to specialize. That changes everything about how we think, what we build, and who we build it for.
Our story
We were frustrated by the same problem our clients have. So we built the agency we wished existed.
We ran hotels. We built 10 Minutes Hotels, the #1 hotel tech media platform in Europe. Every year we watched genuinely innovative hospitality suppliers — well-funded, with strong products — get outmarketed by competitors who weren't better. They just marketed better.
The same patterns repeated: generic agencies producing volume content, no one who understood how a GM actually makes a buying decision or what a Revenue Manager reads on a Tuesday morning. Meanwhile, the best product didn't always win.
Pragmatik is the execution vehicle we built to close that gap — for the companies that deserve to win but aren't reaching the people they should be talking to.
See what we've built →The founders
Operators first. Marketers by necessity.
Tony Loeb
Co-founder, Pragmatik & 10 Minutes Hotels
Hotel operator. ESSEC & EHL faculty. Host of Europe's leading hotel tech YouTube channel.
20+ years in hospitality — from hotel operations to hotel technology to media. Tony has been on the buying side, the selling side, and the building side of the industry. He teaches the next generation of hospitality leaders at ESSEC and EHL, hosts the @10minuteshotel_news YouTube channel — a reference among hotel decision-makers across Europe — and co-founded 10 Minutes Hotels and Pragmatik to give the industry the media and the marketing partner he wished existed when he was running properties himself.
- 20+ years across hotel operations, hotel tech & hospitality media
- ESSEC · EHL teaches at two of Europe's leading hospitality schools
- YouTube host hosts @10minuteshotel_news — interviews & insights for hotel decision-makers
- 10mH co-founded & scaled to 300K+ monthly readers
Martin Soler
Co-founder, Pragmatik & 10 Minutes Hotels
Hotel marketer. Brand strategist. Reference voice on hotel online marketing.
20+ years spanning hotel management, hotel marketing, and hotel technology startups. Martin runs Soler & Associates, advising hotels, hospitality vendors and travel tech companies on positioning, thought leadership, and product/market fit. He is a regular guest lecturer at ESSEC, EHL and MBA ESG, and writes one of the most-read independent newsletters on hotel online marketing. He co-founded 10 Minutes Hotels to give the hospitality industry an editorial layer it didn't have — and Pragmatik to turn that knowledge into execution for hospitality suppliers.
- 20+ years across hotel management, marketing & hotel tech startups
- Soler & Associates founder & lead advisor for hotels & hospitality vendors
- ESSEC · EHL · ESG guest lecturer at three leading hospitality & business schools
- 10mH co-founded & built the editorial moat
The team
Specialists. Not generalists.
Behind the founders, a team of senior specialists — each best-in-class at their function, all dedicated to the same niche: B2B marketing for hospitality suppliers. No junior teams, no agency hand-offs. The expertise that touches your account is the expertise you pay for.
Editorial
Senior writer
Long-form, positioning copy, white papers, executive thought-leadership — written for hotel decision-makers.
Organic specialist
LinkedIn content systems for founders and executives — daily presence, audience growth, inbound conversation.
Outbound
Prospection lead
ABM, targeted outreach, sequencing — built around the specific buying signals of hotel groups and hospitality SaaS buyers.
Growth
Growth marketer
Funnel architecture, experiment design, channel mix — connecting top-of-funnel signal to qualified pipeline.
Paid
Ads manager
LinkedIn Ads, Google, retargeting — campaigns built for niche hospitality audiences, not generic B2B.
Lifecycle
Email expert
Lifecycle email, lead nurturing, segmentation, deliverability — every sequence linked to revenue, not opens.
Technical
Developer
Sites, landing pages, marketing automation, integrations — fast, clean, owned by you.
Delivery
Project manager
One dedicated PM per engagement — owns the roadmap, the cadence, the deliverables. Your single point of accountability.
Video
In-house production team
The same crew that produces the 10mH YouTube interviews is available for your video content — short-form, long-form, executive presence.
Our edge
What makes us different
Not different in the way agencies claim to be different. Different in ways that show up in results.
Industry depth
20+ years in hospitality — operations, suppliers, and media. We know how hotels run, how buying decisions get made, who influences them, and what language resonates. That's not something you can brief an external agency on.
Owned distribution
300,000+ monthly readers through 10 Minutes Hotels. Our clients don't just get strategy and execution — they get access to the most concentrated audience of hotel decision-makers in Europe. No other agency can offer that.
Execution focus
We deliver campaigns, not decks. Every engagement ends with things that ran, markets that moved, and pipeline that grew. Strategy is a means to execution — not the deliverable.
How we operate
Our values
Three constraints we hold ourselves to on every engagement. Not aspirations — operating principles.
Execution over theory
A strategy that never ships is worthless. We build plans we can run — then we run them. No deck-only engagements.
Niche depth over generic templates
What works selling to enterprise IT rarely works selling to hotels. We apply what we know about this exact market — not playbooks borrowed from elsewhere.
Long-term partnership over project work
Market presence compounds over time. We engage with clients who want to build a lasting position — not one-off campaigns that reset to zero.
Our unfair advantage
10 Minutes Hotels is the hotel tech media platform we own.
It is the #1 hotel tech media platform in Europe. It gives Pragmatik clients something no other agency can offer: direct, editorial access to the buyers they need to reach.
Not paid placements. Not sponsored posts. Real editorial credibility, built over years of independent coverage.
Monthly readers
Newsletter open rate
Work with people who know this market.
We don't need a briefing to understand your buyers. We've been in this industry for 20+ years. Let's put that to work for you.