Owned media
The #1 hotel tech media
platform in Europe.
Every month, 300,000+ hotel professionals across Europe and beyond turn to 10 Minutes Hotels for the signal on what's happening in hotel technology. Founded in 2022. Your buyers are already reading it.
About the platform
The go-to source for hotel professionals across Europe.
Founded in 2022 by Tony Loeb and Martin Soler — two operators with 20+ years in hospitality — 10 Minutes Hotels was built on one conviction: hotel professionals didn't need more content. They needed better signal. Faster, structured, meaningful.
Today it reaches 300,000+ monthly readers across Europe and beyond, through 11 active distribution networks — including the YouTube channel @10minuteshotel_news, hosted by Tony Loeb, now a reference among hotel decision-makers.
Independent coverage. No press release rewrites. No pay-to-play editorial. Trusted by GMs, revenue managers, ownership groups, and C-suite at hotel chains — not as a trade publication, but as a working intelligence tool.
Audience & reach
Where hotel tech buyers are
5 languages. 4 newsletters. 11 active distribution networks. An audience that chose to be there — and 83% of it works in independent hotels, where the real buying decisions happen.
55K
readers · France
29K
readers · Italy
25K
readers · Spain
241K
readers · World
Editorial impact
When 10mH covers a brand, the market sees it.
Most of those moments start on our YouTube channel — the asset that drives 9 out of 10 partnership conversations.
Hosted by Tony Loeb, the @10minuteshotel_news channel is where hospitality professionals discover, evaluate, and validate the brands shaping the industry. Long-form interviews. Product deep-dives. Founder conversations. The format hotel decision-makers actually watch.
Watch the channel ↗Personal branding
LodgIQ
Vincent Ramelli interview
Long-form YouTube interview
426K
views
Vincent Ramelli, a historic leader of direct booking since the early 2000s, shared his journey, vision, and industry perspective — while announcing his recent move to LodgIQ. A strong example of how 10mH operates as a thought-leadership platform.
Expert deep-dive
MisterBooking
Multi-hotel PMS technical deep-dive
2 YouTube interviews · podcast
399K
views
The CEO of MisterBooking joined 10mH to dive into the technical realities of multi-hotel PMS setups and their specific challenges. A clear illustration of how the podcast serves as a platform for thought leadership on complex, expert-level topics.
Product launch
Septeo
Ulysses Suites announcement podcast
YouTube podcast · video announcement
268K
views
Septeo, one of Europe's leading hospitality tech players, chose 10mH to announce Ulysses Suites — its new generation software suite — through a dedicated podcast video. A strong episode that confirms 10mH as the go-to media for major industry announcements.
“We are very happy with the visibility Shiji and its PMS are getting!”
Julia Valencoso de Celis · Senior Marketing Manager, Europe & Africa, Shiji Group
Beyond visibility
Coverage that turns into pipeline.
Views are the start. What our partners actually measure is what happens after: qualified inbound, signed contracts, sales velocity. Two recent partners, in their own words.
“We got 30 qualified leads coming directly from the video.”
CEO · hospitality consulting agency
“I signed as many clients in one month as in the entire previous year.”
CEO · hotel management agency
Partnership tiers
Four ways to be there when your buyers are reading.
From a single editorial moment to long-term category leadership. Each tier escalates production, distribution, and SEO impact. Talk to us to scope the right fit.
Tier 1 · Entry
Essentials
20K
views potential
The entry-level tier to make your message visible to hotel decision-makers. Remote video recording. Ideal for: message launch, product announcement, positioning test.
Tier 2 · Premium production
Signature
30K
views potential
Premium on-site shoot to strengthen brand credibility. Dedicated film team, controlled staging, multi-camera setup. Ideal for: building credibility, embodying your vision, reassuring decision-makers.
Tier 3 · Multi-channel amplification
Omnichannel
60K
views potential
One core piece of content, amplified across all key channels. Your video becomes the pillar of a multi-channel strategy designed to maximize reach and message repetition. Ideal for: accelerating visibility and dominating media space.
Tier 4 · Category leadership
Market Leader
80K
views potential
Own the space. Structured, repeated, long-term presence with real SEO impact. No longer one-time visibility — sustained category dominance. Ideal for: ambitious brands, category leaders, long-term strategies.
Or build a custom mix : banners, sponsored posts by region, YouTube Shorts, video interview packages, advanced ads campaigns. Talk to us — we scope to your goals.
The connection
Built by the same people.
For the same mission.
10 Minutes Hotels and Pragmatik share the same mission: make the best hospitality products and services visible to the people who should be buying them.
The media builds the audience. The agency builds the market presence. When Pragmatik clients run campaigns, they run them into an audience that already exists — 300,000+ hotel professionals who chose to stay informed. No agency can replicate that.
Learn about Pragmatik →Ready to reach your buyers?
Ready to reach
300,000+ hotel professionals?
Whether you want to advertise in 10 Minutes Hotels or work with Pragmatik on a full-scale campaign — it starts with a conversation.
Direct 10mH inquiries: sales@10minutes.news